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Gamehaus Holdings Inc. ("Gamehaus" or the "Company") (NASDAQ:GMHS), a technology-driven mobile game publisher, recently announced a strategic partnership with AppsFlyer, a leading marketing measurement and analytics platform. The collaboration integrates AppsFlyer's AI-powered solutions with Gamehaus's proprietary systems to enhance data integrity, improve marketing efficiency, and support the Company's global expansion efforts.
Through this partnership, Gamehaus is leveraging AppsFlyer's Protect360 solution, including its AI-driven defense system, to identify and block complex fraudulent installs that often bypass traditional detection methods. By integrating Protect360 and other capabilities into its analytics framework, Gamehaus has enhanced data accuracy by eliminating around 9% of sophisticated fraudulent traffic, resulting in more reliable lifetime value (LTV) and return on ad spend (ROAS) models.
Posted In: GMHS
